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Ryce Travel and 1% for the Planet

Our Commitment to a Sustainable Future

We are thrilled to announce that Ryce Travel has been accepted as an environmental partner of 1% for the Planet. This partnership allows us to enhance our efforts in creating a positive impact through our various initiatives, including Gear4Guides, Ski School Jyrgalan, Avalanche Equipment, and Silk Road Freeride. As an environmental partner, we welcome donations from companies to support our non-profit projects, which focus on two key impact areas: Resilient Communities and Just Economies.


Our Mission

Empowering Local Entrepreneurs

At Ryce Travel, we believe that tourism can be a powerful force for good. Our mission is to support local entrepreneurs—such as guides, accommodation providers, and artisans—helping them develop their businesses and thrive in the tourism sector. By focusing on these local champions, we ensure that the benefits of tourism are felt directly by the communities we visit, fostering economic resilience and cultural preservation.


Our Impact Areas

1. Resilient Communities

Building Capacity and Local Skills

Through our initiatives, we are committed to building resilient communities that can thrive despite external challenges. By providing educational workshops, training programs, and essential equipment through Gear4Guides, we empower local mountain guides with the skills and tools they need to succeed. This investment not only enhances their safety and expertise but also increases their ability to attract and serve more tourists.

Creating Meaningful Interactions

We believe that tourism should foster meaningful connections between travelers and locals. Our organized tours emphasize cultural exchange and community engagement, ensuring that travelers gain insights into local traditions and lifestyles. This approach creates a sense of shared responsibility and mutual respect, ultimately contributing to stronger, more resilient communities.

2. Just Economies

Supporting Local Entrepreneurs

Our mission focuses on creating just economies by directly supporting local entrepreneurs. Through initiatives like Ski School Jyrgalan, we provide local youth with opportunities to learn skiing and guiding, helping them to develop valuable skills that can lead to sustainable livelihoods in tourism. By investing in the next generation of tourism leaders, we ensure that the economic benefits of tourism remain within the community.

Ensuring Fair Distribution of Tourism Income

We are committed to ensuring that tourism income is distributed fairly among local stakeholders. Our approach to tourism prioritizes collaborations with local guides, artisans, and service providers, ensuring that a significant portion of the revenue stays within the community. This not only bolsters local economies but also empowers individuals to invest back into their communities.


Our Initiatives

Gear4Guides

Through Gear4Guides, we equip mountain guides with high-quality gear and provide them with training. This initiative not only enhances their safety but also improves the overall quality of tourism experiences, contributing to resilient communities.

Ski School Jyrgalan

Our Ski School Jyrgalan offers local youth the chance to learn skiing and guiding, nurturing the next generation of local tourism leaders. This program is pivotal in ensuring that the benefits of tourism are accessible to younger generations.

Avalanche Equipment

Safety is our priority. We supply essential avalanche safety gear and training to both guides and tourists, ensuring that everyone can navigate the mountains safely and confidently.

Silk Road Freeride

Our Silk Road Freeride program emphasizes environmentally responsible practices while promoting the breathtaking landscapes we explore. By educating travelers and guides alike, we work towards sustainable tourism that respects local ecosystems.


Join Us in Making a Difference

As we embark on this journey with 1% for the Planet, we invite you to join us in making a meaningful difference. By supporting our non-profit projects, you can help us empower local communities and protect the environment. Together, we can ensure that tourism remains a force for good, creating lasting benefits for both travelers and the places they visit.


Get Involved

If you’re a company interested in supporting our initiatives through donations, please reach out to us at gear4guides@rycetravel.com or call/WhatsApp to Olaf Sueters on +31651039052. Your contributions will play a vital role in advancing our mission of building resilient communities and fostering just economies.